Eastman Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1250 words

Eastman Kodak and Fujifilm - Essay Example On the other hand, Fujifilm is a Japanese concern, established in the year 1934, operating in the segment of photography and imaging. But within a very small time frame, the organization became successful in captivating the entire market into its grips that contributed in cementing its reputation and competitiveness in the market of Japan (Fandel, 2007). Soon, it tried to expand its popularity and brand image on the entire globe by offering value-added products at a quite competitive price. This strategy proved effective for the organization of Fujifilm to enhance its leadership and reliability in the global market as compared to others. In order to amplify the sustainability and productivity, Eastman Kodak offered more attention over innovation as well as development of products. However, in order to offer innovative products, the organization concentrated more over digital imaging by utilizing digital print Kiosks in the entire globe. This strategy or product innovation proved extremely effective for the organization that amplified its reputation and demand in the market. Moreover, due to the utilization of digital kiosks, the organization was able to offer online photo services to its target customers that intensified its image and loyalty within their minds among others. Furthermore, in order to improve the customer base and profitability in the segment of ink jet printer, the organization developed digital camera. This helped the organization to increase its total sales and dominance in the market, in spite of numerous competitive rivalries. On the other hand, Fujifilm, tried to implement a different management strategy, in order to amplify its reputation and customer base (Markham, 2006). The organization ventured in different markets and offered varied types of new executions to its existing technology. This strategy of making various alliances and

Change Management Essay Example | Topics and Well Written Essays - 1750 words - 3

Change Management - Essay Example Jesse Westerly was an articulate employee who took over her position as an assistant product owner at Kauflauf with high ambitions to transform the revenues of the organisation. She was very visionary on turning around the fortunes of Kauflauf since she had demonstrated the capacity and potential for achieving the targets and objectives from her previous workstation. Indeed, she was capable of taking charge of the new position since prior to assuming her roles as the assistant product owner, she had conducted an extensive research on the operations of the field consultants and realised the organisation had a market potential that had not yet been exploited. She also discovered that the sales consultants were spending considerable resources and time on lesser clients while spending fewer or none of more profitable and potential customers. It is from this notion she conducted her research and came up with the recommendation of changing the sales calls patterns. Conversely, Jesse was resolute and wanted to assume her position with a performance impact the reason she worked, on the findings to create to achieve her objectives. Based on the change management theory, changes initiated by an organisation should succeed if they originate from the leader (Cameron & Green, 2012). In other words, the change of leadership is the most reliable manner to institute changes in a firm. Therefore, it was prudent as an assistant product owner that Jesse thought of utilising her position as a leader to initiate changes to revolutionise the manner in which the field consultants worked to enhance efficiency and thus boost the overall returns of the company in the long run. Jesse was efficient in taking charge of her new position. However, despite the ideal change plans she had in mind for the business, she did not have a suitable implementation plan that would transform the project into an executable course of action to realise the