Monday, September 30, 2019

Dexit †A Marketing Opportunity

The case study discusses the marketing opportunity of Toronto-based Dexit Inc. for the new electronic payment system for retail transactions. The CEO of the company, Renah Persofsky, faced two traditional questions of marketing strategy: the preferable target group and the choice of optimal strategy, â€Å"push† or â€Å"pull†. Marketing opportunity The advantages of for the new electronic payment system for retail transactions were obvious. First, its implementation could make the transactions faster and safer for the end user.Second, the using of similar payment systems gained the wide popularity. Third, the popularity of digital payments without dealing with the cashiers is growing nowadays, and this trend existed in 2002 when Dexit made a decision to launch its new payment system. At least, the competition on this sector was rather low. Thus, the implementation of new payment system was reasonable solution. However, even in this favorable market opportunity the comp any faced two dilemmas.First was the choice between consumers (the users of the Dexit tag) and merchants (the users of the Dexit POS terminals). It was necessary to define which segment would be most profitable to serve. Besides, the issue of different customers approach was topical. The new payment system could gain fast popularity among that group of the customers, which was known as â€Å"early gainers†, but as usual this group couldn’t transform to the group of the most â€Å"heavy customers†.At last, the implementation of new system demanded the new wave of marketing, and it was needed to make a solution about the preferable marketing strategy. â€Å"push† or â€Å"pull†. The choice also depended from the target customer group. Conclusion It can hardly be decided what marketing strategy could be optimal for Dexit; however, the study of the latest trends allowed recommendation to aim the strategy on the â€Å"heavy customers† and make th e system merchant-oriented. References DEXIT — A MARKETING OPPORTUNITY. 905A02. Copyright  © 2005, Ivey Management Services

Sunday, September 29, 2019

Lather and Nothing Else and the Possibility of Evil

British Baptist Preacher Charles Spurgeon once said, â€Å"Beware of no man more than of yourself; we carry our worst enemies within us. † By reading â€Å"Lather and Nothing Else,† â€Å"The Possibility of Evil† and through one’s one personal struggles this quote is found to be true. Everyone faces struggles with themselves. It is yourself that is your own enemy because your mind is what creates your fears, goals and weaknesses not someone else. The story â€Å"Lather and Nothing Else† talks about a barber who must decide to be either a hero or a murderer. The Possibility of Evil† deals with the evil that lies beneath the peaceful surface of a small town. In both stories topics including integrity, honesty, morals, values and work ethic are dealt with Characters in both stories encounter struggle or conflict, but something is learned through this struggle. First of all, the story â€Å"Lather and Nothing Else† deals with inner struggle . The main character, the barber, is secretly a member of the resistance against the government. The conflict is introduced when Captain Torres, an executioner, walks into the barber’s shop to get shaved. That gives the barber an opportunity to kill him and become a hero. The main character then becomes very conflicted. If he decides to kill Cpt. Torres he could escape to another country, but he would still have to live with the fact that he killed someone and that feeling would haunt him for the rest of his life. The barber debated the situation in his head. Perhaps he believed killing someone would lower himself to the captain’s level. The main character came to the decision that he would not kill the captain. The barber believed he did his work honorably and didn’t want to stain his hands with blood. To each his own. That’s the way it is. To each his own. † The lesson the author intends the readers to learn is to always weigh out the pros and cons before making a difficult choice in life. Next, â€Å"The Possibility of Evil† demonstrates the sense of morality very well. Mrs. Strangeworth is an elderly lady who lives in Pleasant Town. She had lived there for a long time and believed it was her job to protect her town. She wrote anonymous letters to people spreading false rumors and wrote about people’s flaws and sent them to different citizens of that town. She believed that by sending these letters she was getting rid of the evil in her town. The struggles in this story is person vs. society because one can tell by reading this story that deep down in that old lady’s heart, she loathed the people in her town. She dealt with her struggle by writing secret letters about people and posting them. In the end her most prized possessions, her roses, were destroyed by a man after finding out she was the one sending the letters. The lesson readers take away from this story is what goes around comes around, any actions, good or bad, will have a consequence. Finally, I, myself, have gone through many struggles throughout my life. One of my biggest struggles is when I spent three weeks living on a military base. I only got a chance to leave the base once and that was to do community service but I still had to wear my combat uniform. They woke us up at 5:00 AM every morning, taken for a one hour jog and trained until 6:30 in the evening. We got a 1. 5 hour break and had to be back in our barracks by 9:00 PM. We would then polish our boots for a half hour then went to bed. They would play The Last Post at 10 PM every night and â€Å"Reveille† on the bugle every morning at 5. I struggled a lot with the schedule, home sickness and during a injury to my ankle from a Biathlon I competed in. I was so fed up with everything and just wanted to go home. I got through it because of all the amazing people that were there. The girls I shared a room with were all used to this because they have done it before. They really talked me through it and took me around the base and made it fun for me. The officers, padres and doctors there were also really supportive. There was always someone there for me to talk to. The people I met there ended up becoming my second family. I believe the lesson I learned from that experience is that it doesn’t matter who you are with or where you may be, there really is no place at home. In conclusion, as to what was stated in the introduction, everyone faces struggles with themselves. In â€Å"Lather and Nothing Else† the barber struggles with himself, he doesn’t want to be a killer but killing Captain Torres could potentially save many other lives. In â€Å"The Possibility of Evil† the ain conflict I person vs. society, however, the woman also struggles with herself. She hated the people in her town and dealt with it by sending anonymous letters to citizens about their flaws or accused them of things they may not be guilty for. In a way, she’s destroying her own town by breaking the reliance people have in each other. Also, in my own struggle I was homesick and confused. I dea lt with situation I never would have imagined beforehand. As one can see, lessons were learned through struggles by both characters in these stories and through my own experiences.

Saturday, September 28, 2019

Freytag Pyramid of “A Midsummer Night’s Dream” by William Shakespeare Essay

Lysander and Hermia, Demetrius and Helena, Titania and Oberon, Pyramus and Thisbe 1) Exposition: Lysander and Demetrius both want Hermia’s hand in marriage – Lysander because of love, Demetrius because of the position and power it would afford. Demetrius wants to marry Hermia to gain her father’s favor, along with his power and position. Helena is in love with Demetrius, who will not give her a second look. Titania and Oberon are angry with each other, jealous over each other’s fascination with Theseus and Hippolyta respectively. Pyramus and Thisbe cannot be together and can only whisper through a wall. 2) Inciting Incident: Hermia’s father orders her to marry Demetrius or commit herself to a nunnery forever. Helena finds out Hermia and Lysander are running away. She tells Demetrius so he will forget about Hermia and give her a chance. Bottom and gang steal away into the wood to practice for the play. Oberon casts a spell on Titania that she would fall in love with the first thing she lays eyes on. Pyramus and Thisbe lovers agree to meet in the dark of night at Ninny’s tomb. 3) Rising Action: Hermia and Lysander plan to run away into the wood. Demetrius follows Hermia and Lysander into the wood to retrieve Hermia. Helena follows Demetrius into the wood desperate to make him love her. Bottom and gang steal away into the wood to practice for the play. The lion approaches and scares Thisbe, who runs off. 4) Climax: Oberon orders Puck, to put a love spell on Demetrius so that when he awakens he will fall in love with Helena. Puck mistakes Lysander for Demetrius and puts the spell on the wrong mortal, who subsequently falls in love with Helena. Puck attempts to rectify his mistake by putting the spell on the correct mortal, Demetrius, who instantly falls in love with Helena. Titania first sees Bottom and falls in love. Pyramus arrives to find Thisbe’s mantle torn and bloody. 5) Falling Action: The two men fight over Helena while Hermia watches in horror. Hermia and Helena begin to fight. Oberon begins to feel bad for the poor mortals he has cast his spells upon. Pyramus believes Thisbe is dead. 6) Resolution: Puck applies the remedy to Lysander’s eyes while he sleeps, returning his love to Hermia. The lovers awake, Lysander and Hermia in love and Demetrius and Helena in love (though not knowing exactly why). Oberon removes the spell from Titania, who draws back in horror at the sight of bottom next to her. Believing Thisbe to be dead, Pyramus stabs himself and dies. 7) Denouement: The four lovers come together with the consent of everyone and watch a play of a Romeo and Juliet-style love story. The lovers ponder the meaning of love through the tragedy of the play, the mystery of what happened in the wood looming over them. Shakespeare concludes with an epilogue by Puck, the wood fairy, apologizing for any offense for their play with the mortals. Titania and Oberon celebrate Theseus and Hippolyta’s marriage, finally happy with each other. Thisbe finds Pyramus dead and kills herself. The lovers are finally together in death.

Friday, September 27, 2019

Technology and Training Systems Essay Example | Topics and Well Written Essays - 1000 words

Technology and Training Systems - Essay Example customers are increasingly making unique and unpredictable product demands and most of them want the products of services that are right for them instantly. I realized that predicting customer demands and articulating product specifications are becoming very difficult, and; hence, Wal-Mart needs to recruit employees with relevant technological requirements who can adapt to the dynamic product changes in order to enhance their productivity. They also need to institute stable processes that employees can use the rapid and unpredictable technological changes taking place in the world today (Fishman, 2007). This will, in turn, allow the company to build stable and flexible platforms of process capabilities on a continuing basis, and; thus, enhance the employee’s technological knowledge and increase process efficiency, which are clear indicators of a stable process of change. Wal-Mart will also need to design training systems in order to increase competency and productivity of empl oyees. These training systems will help reduce the cost of creating new and varied products by establishing a stable efficient platform of capabilities (Dreher & Dougherty, 2001). Thus, they will need to put in place training systems that enable employees handle a greater variety and range of customer and market needs. Wal-Mart will have to enhance its response to market transformations by both business and information systems staff by creating systems that can be amalgamated and integrated across changing products and markets Wal-Mart’s current staffing system focuses on four key characteristics in assessing employees’ skill potential namely attitude, aptitude, applicability and experience. In assessing attitude, the characteristics required by each employee are a team player, empathy,... Wal-Mart will also need to design training systems in order to increase competency and productivity of employees. These training systems will help reduce the cost of creating new and varied products by establishing a stable efficient platform of capabilities. Thus, they will need to put in place training systems that enable employees to handle a greater variety and range of customer and market needs. Wal-Mart will have to enhance its response to market transformations by both business and information systems staff by creating systems that can be amalgamated and integrated across changing products and markets.Wal-Mart’s current staffing system focuses on four key characteristics in assessing employees’ skill potential namely attitude, aptitude, applicability, and experience. In assessing attitude, the characteristics required by each employee are a team player, empathy, patience and an active listener. The staff is also required to be professional, resourceful, polite, c ourteous, friendly, helpful and persevering. Aptitude entails the ability by staff to learn new skills, retain them and integrate them with the old ones. Applicability is the ability for staff to apply knowledge and skills to appropriate use, sharing this knowledge and skills with others, and foreseeing new areas where these skills may apply. In terms of experience, Wal-Mart considers the number of year’s experience an employee has in a given skill, whether it is up to date and the degree of variation of the experience.

Thursday, September 26, 2019

Respiration & Circulation Lab Report Example | Topics and Well Written Essays - 1250 words

Respiration & Circulation - Lab Report Example There are different parts of circulation and respiration. They include heart, blood vessels, capillaries, blood, spleen, trachea, lungs, and pericardium (Starr and McMillan 2013). Respiration involves inhalation and exhalation of air. The respiratory system is a structure that enables human beings to breath. As stated earlier, respiration involves absorption of oxygen from the atmosphere and elimination of Carbon dioxide. The respiratory system is identified by different structures from the nose to the chest. Some of the structures are the nose, throat, larynx, trachea, primary bronchi, and alveolar duct. The structures of respiration are categorised into lower and the upper respiratory tract. The nose, mouth and the trachea form the upper part, which allows air in and out from the body. The lower parts of the system include trachea, bronchi, broncheoli, pulmonary alveoli and lungs. The trachea is in the two parts of the respiratory system. However, the upper part of the trachea is a small section while lower connects the bronchi and the throat (Jakab 2007). Each lung has  of roughly  300 million alveoli, which  are in the form of tiny sacks formed at the end of the bronchioles. Tiny blood vessels surround alveoli. Alveoli form a large surface that makes it good for gaseous exchange because the tiny layer of the blood vessels covers the alveoli. Oxygen from the alveoli enters the blood vessels while the CO2 is eliminated from the blood vessels. This is because the blood vessels surrounding the alveoli have more CO2 than the alveoli that have more oxygen. For a balance of both gases, oxygen diffuses to the blood while CO2 diffuses out from the blood to the alveoli. CO2 is breathed out while oxygen breathed in hence gaseous exchange takes place (Fosbery and McLean 1996). During inhalation and exhalation, the pressure and volume of the lungs change. When air is breathed in, the ribs move upwards

Financial Industry Megamergers Research Paper Example | Topics and Well Written Essays - 1000 words

Financial Industry Megamergers - Research Paper Example One of them is connected with the regulatory agreements of megamergers which actually are dependent on the antitrust concentration. Hoenig (1999) is worried that when megamergers become the prevalent financial institutions, governments will be forced to close down those that become less influential, out of fear to create unsecure financial system. Thus, the government implicitly guarantees such mergers that might be uninsured depositors or creditors, which eventually lead to unstable and less efficient financial structure (Hoenig, 1999). Hoenig (1999) says that he is less optimistic about the challenges that occur in the merging processes. He also suspects that in the near future financial specialists have to cope with merger institutions that are "too big to fail" and advises that experts have to carefully balance between the "economic benefits of consolidation" and the "potential costs to the financial system (p.2)." Hoenig (1999) remarks that consolidation in the financial services happen in three dimensions: within the banking industry, between banks and other financial organizations and across national borders. Up to 1999, there is an apparent decline of banking institutions. In the 1980s the number of banks in the United States is about 12 thousand. The estimated number in 1999 is 7 thousand (Hoenig, 1999). The same trend is occurring in most of the European countries. In the U.S the alliance is between commercial banking and investment banking services. In Europe, the model unifies the banking and insurance operations (Hoenig, 1999). Hoenig (199) discusses that the primary reason for consolidation in the financial services industry is to overcome possible problems and weaknesses caused by real estate lending, for instance. Another important factor is the development of telecommunication and information technology which lowered the prices of the banking sector. Greater economies of scale are achieved through merging various services, forcing small companies to merge in order to increase the competition (Hoenig, 1999). Legal boundaries have also been removed, so that interstate banking is now feasible. International consolidation is a fact with many countries opening up their "domestic financial markets by liberalizing foreign ownership of domestic financial institutions (Hoenig, 1999, p.3)." Megamergers pose serious questions about the public policy, such as whether the consolidation is in the public interest. Thus, banking agencies and Justice Departments have to take into consideration public policies before confirming an acquisition (Hoenig, 1999). To satisfy the public interests banking organizations continue to be active even after merging especially in order to create good records for servicing their communities. Hoenig (1999) highlights that megamergers in the U.S do not have antitrust problems and follow the traditional merger recommendations, focusing on different range of financial activities. The new policy issues that Hoenig (1999) mentions concern the protections of the financial conglomerates guaranteed by the government as "too big to fall" institutions. This can lead to serious consequences. Because the activities of these megamergers constitute a large proportion of the country's payment system, possible

Wednesday, September 25, 2019

A Critical Reflection Essay Example | Topics and Well Written Essays - 2500 words

A Critical Reflection - Essay Example I realized that I could make some money if I sold some branded wristbands to my friends at margin. Although the venture collapsed shortly thereafter due to lack of sufficient resources, it played a critical role in shaping my life towards always looking for opportunities to satisfy unmet business needs. I believe that success does not come only from working hard but also by seizing opportunities at the right time. Essentially, entrepreneurship requires one to have a knack of identifying the unmet needs, assessing the business potential of an idea and then finally committing to implement the idea. Since my first experience in business at the age of ten, I have made significant efforts to improve my personal organization skills in order to be effective. One of the key areas that greatly influence entrepreneurial success is time management. Planning and productive use of time is essential in helping one to achieve his or her goals (Bird and West 2007). In order to manage my time effecti vely, I always plan my work well in advance and try to follow the schedule accordingly. However, sometimes I do get distracted by other responsibilities such as family issues and deviate from my set plans. Also, private engagements and having fun consume a significant portion of my time which would otherwise be utilized in a more productive manner. Entrepreneurship often involves the pursuit of new and innovative ideas. Thus, an entrepreneur inherently works in a highly stressful and challenging work environment. I have managed to internalize and apply this skill in my life by exercising self awareness of my personal strengths and limitations as I pursue business goals. According to Rae, interpersonal interaction is a core component of entrepreneurship capabilities (Blenker et al 2012). Business inevitably involves interactions with people of various backgrounds. For instance, a businessman has to interact with customers, competitors, suppliers, government authorities and other stak eholders. In my daily endeavors, I always aim at growing my network of social and industry contacts. I have learnt that it is through interactions with people that I am able to find out what is important to them and understand the situation from their perspectives. This is fundamentally important for an entrepreneur as it helps one to gain comprehensive understanding of the customer and lays the foundations for creating a product that perfectly addresses the needs of the clients. Teamwork is essential in entrepreneurship since the tasks involved are often enormous and difficult for a single individual to handle (Clarke and Robin 2010). Working in teams requires the leader to rally individuals to towards the attainment of a common goal. Negotiations are also critical as part of interpersonal interactions since an entrepreneur has to bargain for the best deals possible. From the entrepreneurship module, I have that negotiations require proper planning, clear goals and patience (Robson 2010). These components are important since they help one to get the best results from any negotiation and reach a favorable agreement. Teece (2010) noted that an idea remains simply an idea unless it is rigorously assessed to ascertain its potential value. Imperatively, it is foolhardy to rush into executing a business a idea before investigating its viability. The first step of entrepreneurship is coming up with new or better ideas to solve challenges in the society. It is evident from the learning in this module that once an opportunity has been identified, the entrepreneur should investigate and develop options for exploiting the opportunity. It is also necessary for one to entrepreneur to identify how the available resources

Tuesday, September 24, 2019

Critical review Article Example | Topics and Well Written Essays - 500 words

Critical review - Article Example The Hofstadter dimensions of culture can be used to analyses relationships across various studies, countries, and different continents (Samaha, 2014, pg, 83). For purposes of future theory, there is a need for four tenets that analyze the essence of culture impact on relationship marketing.42, 378 relationships were used in 144 studies where the continents were six across 29 countries. With the research, the method used in the first study the evidence showed that in support of the tenets that there is the importance of a variety of different cultures were it always varies. This can be explained where individualism and collectivism had effects in 114%- 169% that had an impact that was greater in RM than other cultural situations (Theodosiou,2013, pg 73). Masculinity to femininity had no effect on RM.The second research method of analysis uses the country and regional level approach to establish RM effects when it comes to performance especially out of United States.17%,15%,38% and 55% the RM was seen to be more effective in Brazil, Russia, India and China. This indicates that RM plays a primary role in mist developing countries of BRIC (Sium, 2013, pg 524). Cultural customization is required to establish and build customer relationships that are considered as effective strategies. The model used predicts there is a 150% dependency that builds strong relationships especially in Russia than other countries like United States. Relationship investments were 58% less in Russia was less effective than in USA. The second research method of country to regional approach established that culture influences greatly relationship construction rather than relationship outcomes. In business, a manager may analyze the efficiency of relationship marketing from objective performance outcomes in the countries or regions and may place more

Monday, September 23, 2019

Essay Example | Topics and Well Written Essays - 750 words - 22

Essay Example The waiters in their sparkling white uniforms were always cheerful; waving at us the moment we entered. They knew each person’s favourite flavour: if it was Mocha for the rest of my friends, they knew Rita and I loved it black. The soft lighting, the muted music and the relaxed atmosphere was enough to ease our jangled nerves after the long lectures. The waiters would not hover over us, expecting us to order snacks or accompaniments, but stand unobtrusively in the background, happy to oblige whenever one of us had enough pocket money to treat the rest to sandwiches. Yes, we were very frugal in those days, we had to be: after all, it was Mom-Dad’s money. The manager was a wonderful person, who remembered each of our names and would even help us earn some pocket money by working there in our free time. Yes, The Coffee House was a truly exotic place. Happy times leave happy memories. The happiest moment of my life was when sitting by the window table, I proposed to Rita over a cup of coffee. I had my own fears and doubts. I would have been shattered if she had refused. I knew she liked me, but was not sure if she liked me enough to spend the rest of her life with me. Both of us were just taking up our first jobs in the coming month and I felt that was the right time to ask her. The still remember the startled look in her eyes when in true a gentleman’s style, I fell on my knees and asked her if she would spend the rest of her life with me. With George Michael playing in the background, it felt just the right thing to do. She had a soft smile on her lips, a twinkle in her eyes and the setting sun was falling on her face, making her blush. Bashfully, she looked deep into my eyes and whispered â€Å"yes.† Shouts of â€Å"Whoa!†, â€Å"Bravo,† â€Å"Yippee† and catcalls filled the place. Our friend s were sitting across the room and were ecstatic too. The Manager made the moment

Sunday, September 22, 2019

The Term of Coaching Essay Example for Free

The Term of Coaching Essay Coaching is a method of teaching or training in which a coach helps for trainee to achieve a specific personal or professional result or goal. Coaching is a way to help people make the best use of their own resources. It is a way to bring out the best of peoples capabilities. Coaching helps people set goals and then reach those goals. Coaching is goal and results oriented and can focus on virtually any area of life: business, career, family, health, personal growth, spirituality, intimacy, simple living, and financial development. Historically the evolution of coaching has been influenced by many other fields of study including those of personal development, adult education, psychology (sports, clinical, developmental, organizational, social and industrial) and other organizational or leadership theories and practices. Since the mid-1990s, coaching has developed into a more independent discipline and professional associations such as the Association for Coaching, The International Coach Federation, and the European Coaching and Mentoring Council have helped develop a set of training standards. There are many definitions of coaching, mentoring and various styles of management and training.What follows are more succinct definitions of the various forms of coaching. However, there may be overlap between many of these types of coaching activities. Managing is making sure people do what they know how to do. Training is teaching people to do what they don’t know how to do. Mentoring is showing people how the people who are really good at doing something do it. Coaching is none of these – it is helping to identify the skills and capabilities that are within the person, and enabling them to use them to the best of their ability.Professional coaching uses a range of communication skills (such as targeted restatements) to help clients shift their perspectives and thereby discover different solutions to achieve their goals. These skills are used when coaching clients in any field. In this sense, coaching is a form of meta-profession that can apply to accompanying clients in any human endeavor, ranging from their concerns in sports and personal, professional, social, family, political, spiritual dimensions, etc. Types of Coaching Although the most popular type of coaching is Business one, coaching can be used for various purposes: Performance coaching. Coaching activities here are aimed at enhancing an individual’s performance in their current role at work, to increase their effectiveness and productivity at work. Generally, performance coaching derives its theoretical underpinnings and models from business and sports psychology as well as general psychological theory. Skills coaching. This form of coaching focuses on the core skills an employee needs to perform in their role. Skills coaching provides a flexible, adaptive, ‘just-in-time’ approach to skills development. Coaching programmes are tailored specifically to the individual and are generally focused on achieving a number of skill development objectives that are linked to the needs of the organisation. Career Coaching. Coaching activities focus on the individual’s career concerns, with the coach eliciting and using feedback on the individual’s capabilities as part of a discussion of career options. The process should lead to increased clarity, personal change and forward action. Personal or life coaching. This form of coaching provides support to individuals wishing to make some form of significant changes happen within their lives. Coaches help individuals to explore what they want in life and how they might achieve their aspirations and fulfil their needs. Personal/life coaching generally takes the individual’s agenda as its start point. Business coaching. Business coaching is always conducted within the constraints placed on the individual or group by the organisational context. Executive coaching: One to one performance coaching is increasingly being recognised as the way for organisations and individuals to improve performance. By improving the performance of the most influential people within the organisation, the theory goes that business results should improve. Executive coaching is often delivered by coaches operating from outside the organisation whose services are requested for an agreed duration or number of coaching sessions. The scheme below shows the general process of coaching: Business Coaching Business coaching is mostly related with human resource and personal development . It provides positive support, feedback and advice to an individual or group basis to improve their personal effectiveness in the business setting. Business coaching includes executive coaching, corporate coaching and leadership coaching. There are almost as many different ways of delivering business coaching as there are business coaches. Some offer personal support and feedback, others combine a coaching approach with practical and structured business planning and bring a disciplined accountability to the relationship. Particularly in the small business market, business coaching is as much about driving profit as it is about developing the person. Coaching is not a practice restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members toward higher levels of performance, increased job satisfaction, personal growth, and career development. Business coaching is not the same as mentoring. Mentoring involves a developmental relationship between a more experienced mentor and a less experienced partner, and typically involves sharing of advice. A business coach can act as a mentor given that he or she has adequate expertise and experience. However, mentoring is not a form of business coaching. Few link coaching activities to compensation, however, resulting in less coaching by managers. The chart below, shows typical model of business coaching: Excercises of Team Coaching Here are some exaples of simple excercises of coaching, which leader can conduct for his team by his own. 1. Knowledge develpment. Divide the entire group in to pair of individuals. For example if there are 30 people, make 15 pairs. Then the first individual will have to identify three areas of improvement or weakness of organisation and ask the other person to give suggestions for improvement. Then the other can play the same role. 2. Juggling. Over a two day course with 4 x 20 minute sessions around 70% of people can do a basic juggling process. Typically people should work in groups of three : Juggler, Coach and observer/ball fetcher. Session1 : Demo or hand out a document that explains how balls flow in juggling and get them to see their initial competence level. Session 2 : 6 minutes each : set a goal and get coached to improve. The observer counts how many instructions were given compared to questions and a quick feedback round is done after each person juggles. Session 3 : Similar to session 2 but only three commands / ideas given. Session 4 : Only questions can be used in the coaching. 3. Roles. Divide the group into 3 and give them 3 rounds of role plays. For each role play have a manager, an employee and an observer. Employee will come to the manager with an issue which the manager needs to find out more about. Role play 1. I cannot get along with Tom/Fiona, you have to do something about this! Role play 2. I am nervous about the upcoming presentation to senior managers, I am seeking your help. Role play 3. I want to improve how I come across in meetings, can you help Run 3 five minute rounds and allow 2 mins of feedback at the end of each round. Conclusion Coaching – is an easy and effective method for personal, business and team work develpment. Coaching can be used to improve not only business sellings, team building etc. But also individuals life, health etc. Even great success companies should use coaching, not only as a business planning, but as a team motivation method. If the leader is competent enough, the coaching session for team building, can be conduct by his own.

Saturday, September 21, 2019

The Definition Of Sustainability Engineering Essay

The Definition Of Sustainability Engineering Essay A Sustainable development is a development which meets the needs of the present without compromising the ability of future generations to meet there own needs. The natural environment is the source of all substances that sustain human life on this planet and is also an invaluable sink for our wastes. Because of this it is vital that it doesnt get worn out or become unusable. This is where sustainability comes into play. With the right techniques, measurement and implementation of policy or even law, we, as a race, can act in a sustainable manner and take what we need from the planet without causing it harm. This can be applied from the biggest city down to the smallest design project. (Sustainable development for engineers. Karel Mulder) The History of Sustainability The idea of sustainability as we know it emerged in a series of summits and reports during the 1970s and 1980s. The UN Stockholm Conference on the Human Environment, in the year 1972, marked the first great international meeting on how human activities and treatment of the earth were harming the environment and putting the human race at risk. The 1980 World Conservation Strategy promoted the idea of environmental protection in the self-interest of the human race and in the interest of the planet. The Brundtland report said that the halting of economic development was not a feasible option, but it must change to work with the planets ecological limits. It also popularized the term sustainable development (http://www.sustreport.org/background/history.html). It was the World Commission on Environment and Development that brought the idea of sustainable development into broader dissertation. Saying this, it was not until the UN Conference for Environment and Development and the Earth Summit, held in Rio de Janeiro in 1992, that the concept was spotlighted on the centre stage of the GPPD (global public policy debate). Our Common Future was the third in a long list of reports to focus attention and discussion in the world scientific community. The interest in sustainability that thrived during that time period was accelerated by a series of incidents and discoveries, such as the leak of poisonous gas from a chemical plant (Bhopal, India), the hole in the Antarctic ozone layer, the explosion and radioactive release (Chernobyl, Ukraine), leaking toxic chemical dumps, such as Love Canal and worry and conflict over decreasing natural resources (e.g forests and fisheries). This has led us to where we stand today on the topic of sustainability and its ever growing need to be properly measured, implemented and sustained in our developments and advances (http://www.reliefweb.int/rw/rwt.nsf/db900SID/LHON-68ZJDP/$File/Introducing_Sustainable%20_Development_Introduction.pdf?OpenElement). Why do we need Sustainability? The easiest answer is that unsustainable societies collapse. Easter Island and the Maya in Central America are just some example of its importance. These were once powerful societies but they came apart and collapsed because they used there resources relentlessly until they eventually couldnt function as they used to and became victims of devolution. And how does this relate to modern day society? Its all around us, global warming due to our industrial activities, the impending oil/energy crisis due to our dependency and lack of effective, sustainable alternatives and the general breakdown of social conscience through globalisation. It is vital that human kind becomes largely (Sustainable development for engineers. Karel Mulder) sustainable to combat these challenges and continue progressing as a race. This kind of sustainability cannot be achieved at once and starts from the basic building blocks of society upwards. This means that each new project thats undertaken should be require d by law, or at least strong policy, to comply with sustainability standards. This is the area that will be focused on in this project, evaluating the sustainability of a design project. This starts with examining the policies that are in place in certain countries/counties and considering the unification of these policies to provide a world wide standard (Rough guide to sustainability. Brian Edwards). Also the way in which sustainability is measured is an area of research which is of vital importance. Without proper measurement, sustainability will never be implemented properly and to full effect. The methods of measuring sustainability will also be studied to determine if its possible to improve on the measuring systems already present. This will take the form of an evaluation matrix to measure the sustainability of a design project. Basis of Sustainability As we enter the 21st centuary, the concerns over the environment and its values that took root in the 1960s have brought into clear focus an awarness of the earths fragility as a natural system. Sustainable development implies a redefinition and review of concepts such as wealth, production and interest. The basic need of sustainability is co-operation and international agreement. In an ideal system, economic theory should find a method of including assets of nature and human development into its equations. Although it is not possible to layout the definition of a fully sustainable society as a situation to aim for, there are some basic principals that can be examined: The consumption of resources should be minimized. Consumption of non-renewable materials should be phased out. Renewable materials and energy sources should be the preferred choice. One should not just contribute to the private good, but to the common good also. The question is asked in many of the articles provided on the web, Can we afford sustainability? After a minor amount of study the answer is clearly, we have no choice. If society continues on the road it has taken then the human race is facing chaos and decline. There is no alternative to sustainable development (Sustainable development for engineers. Karel Mulder). Sources of Non-Sustainability As it stands the planet is rife with sources of unsustainability and this is, at last, coming under some strong scrutiny. Apart from population stabilization, five common but quantifiable criteria for sustainability are recommended, including: 1: The stabilization of greenhouse gas concentrations in the atmosphere. 2: The stabilization of acidity in rainfall. 3: The reduction of wasteful uses of heavy metals to natural enlistment rates. 4: The abolition of agriculture based on pumping fossil water from non-renewable sources/aquifers 5: The eradication of loss of arable land because of erosion or salination. Other measures, such as the preservation of biodiversity, might be added to the list. (http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6VDY-3Y2MYGC-C_user=906470_coverDate=03%2F31%2F1996_rdoc=1_fmt=high_orig=search_origin=search_sort=d_docanchor=view=c_searchStrId=1489005091_rerunOrigin=scholar.google_acct=C000047746_version=1_urlVersion=0_userid=906470md5=55b4d1a71740ab0900429fdcc5168d36searchtype=a) Unsustainable actions/activities can be defined as those that: require a constant usage of non-renewable resources or use a greater amount of natural resources than the earth can generate, are the source of degradation to the environment, require such large quantities that they will not be available for future generations, push species towards the point of no return or extinction, actions that promote or stimulate selfishness and actions that create the risk of a disaster. This particular point of the study does seem to extend beyond the reach of the project title but it is important to have a broad understanding of sustainability and its challenges before the m ore intricate areas of its evaluation are tackled (Sustainable development for engineers. Karel Mulder). Measuring Sustainability CEEQUAL Introduction CEEQUAL is an assessment and awards scheme for improving sustainability in civil engineering and public realm projects. Its original title was the Civil Engineering Environmental Quality Assessment and Award Scheme. It is based in the united kingdom and is promoted by the ICE (institution of civil engineers) The method is most commonly used for the assessment of large scale projects. It was originally developed by a team led by the ICE and supported by the institutions RD enabling fund and the UK government. It is based on a self-assessment carried out by a trained CEEQUAL Assessor that is then externally and autonomously verified by a CEEQUAL-appointed Verifier. Its objective is to promote the achievement of environmental excellence in civil engineering, and thereby deliver improved environmental and social performance in project specification, design and construction. (http://www.ceequal.com/how.htm) How does CEEQUAL work? The scheme assesses performance across 12 areas of environmental and social importance. The assessment is made up of 200 questions which are contained in the CEEQUAL Manual relating to social and environmental aspects of a project such as the use of water, energy, land, impacts on ecology, landscape, neighbors, archaeology and waste minimization and management as well as community relations and amenity. It rewards project teams in which designers, clients and constructors go beyond the legal and environmental minimum standard to achieve distinguishing levels environmental and social standards. (CEEQUAL PDF) It basically determines how well a project team has dealt with environmental and social issues in work the work being carried out. When used during the design and construction phases, the CEEQUAL assessment is more than likely going to have a positive influence on the projects social and environmental performance. The organization that registers receives a copy of the latest versi on of the CEEQUAL manual and also a scoring spreadsheet for the category of award applied for. A CEEQUAL assessor then carries out an assessment on the project and scores the project accordingly. This assessor will have been trained at a CEEQUAL Assessor training course and also will have his assessment verified by an appointed CEEQUAL verifier. It is always best to carry out the assessment as the project progresses. This allows supporting evidence to be collected alongside the design and construction phases and leads to an overall result which is more accurate and reliable. Based on the assessment an award is allocated to the project, whether it be the client, the designer or the contractor, or all three. (http://www.ceequal.com/about.htm#how) Awards CEEQUAL provides the civil engineering industry with an incentive and set of rules for assessing, benchmarking and labeling the sustainability performance of projects as part of the industrys contribution to sustainable development. This set of rules leads to the proper assessment of the design project and assigns an appropriate award based on the projects performance. The awards available in the assessment method are as follows: The Whole Project Award (WPA), applied for jointly by or on behalf of the Client, Designer and Principal Contractor. The WPA with an Interim Client Design Award (the stage in the design process at which the Interim Assessment is undertaken can be chosen by the applicant to best suit their needs and procurement process). The Client Design Award, applied for jointly by the Client and Designer. The Design-Only Award, applied for by only the principal Designer. The Construction-Only Award, applied for only by the Principal Contractor. Design Construction Award for project teams that do not include the client, on design construct and other partnership contracts. The award achieved at the end of the day is reliant on the score awarded to the project after the assessment. (CEEQUAL PDF) Objectives of CEEQUAL The objectives of the CEEQUAL Scheme are: To recognise the achievement of good, very good or excellent environmental and social standards in civil engineering and public realm projects. To promote and advertise enhanced sustainability performance in project specification, design and construction To create a climate of environmental awareness and continuous improvement in the industry. In essence, CEEQUAL is: a tool for Project Teams to assess how well they have dealt with the environmental and many social issues on their projects, a mechanism for having those assessments externally and independently verified and recognition gained, an evidence-based assessment, not an assertion-based assessment, a question set that can be used by Project Teams as a checklist to significantly influence the development of design and/or construction management made as a project progresses from concept to completion.

Friday, September 20, 2019

Security issue on terrorism

Security issue on terrorism When it comes to the word terrorism,what is it? Terrorism is a sudden attack by a small group of people called terrorist that wanted to show their feeling or to get what they want through violent act,the reason why they attack could be related to political issues, religious issues, races issues, economics issues and so on.Terrorist used to attack by bombings and killing. How could the word significant be define? Significant is something more serious, more obvious or more deadly in particular sense and its depending to the situation and circumstances. The reason why terrorism has become a more significant security issues is because Terrorists attacks are stronger (effective) as states do not have strong body to attack like other states. For example, September 11th attacks on the World Trade Center, bali bombings On 10 September 1973, a Provisional IRA bomb exploded in the booking hall at 12.24 pm, causing extensive damage and injuring six people, some seriously. The 3lb (1.4kg) device was thrown without warning into the station by a youth who escaped into the crowd and was not caught. Other than that, Terrorist are more extreme and radical in nature, willing to attack and provoke superpower states. They are willing to attack strong nation states like US, China etc etc. Example, September 11th. Besides that,Terrorist can attack without its own states approval, making it difficult for other states or UN to stop but in the other hand States have reasonable and clear reason why they attack; they attack for benefits and welfare of their sovereignty or welfare of people. Terrorist attacks are less sanely motivated.This case could be refer in the September 11ths tragedy. Terrorist does not have rules of engagement not to attack civilians but in the other hand Legit army have rules of engagement to follow (not to attack unharmed civilians), but terrorist do not have it any ROE such as the Bali Bombing, Terrorist groups are also hard to contact and negotiate with unlike other threats. After the terrorists attack, they could escape to other place and continue their life, they might also have the second attack, its either they attack the same place or not. Next, Terrorists do not need sanction from the UN to do anything they just do it, making them unpredictable such as the September 11th incident, they not need to inform others that they are going to attack, but yet, they attacks on the PWC suddenly and get media attention, this makes terrorism dangerous. Besides that, Terrorists create anxiety as anyone could be terrorists. They are hard to identify. Normal people could be terrorist, but they do not have a special look telling that they are terrorist, they could but at anywhere and anyone. Due to attack, terrorists forces war to break out between states. If a group of terrorist from Iraq attack PWC in US, and they just escape to another country, When US forced Iraq to take imprison the members of Al-Qaeda, but Iraq could nt get Al-Qaeda, then theres will be a conflict between these 2 nations, It might be a war between Iraq and US. Terrorist are dangerous because their attacks might have run wilder around one or two bombings or attack daily and Since the demise of USSR, terrorism has been wilder such as the Mumbai attack in 2008 were more than ten coordinated shooting and bombing attacks by Muslim terrorists from Pakistan. This attack kills at least 173 and 308 people injured. Other that the cases mention above, the list below shows the cases of terrorism attacks. Somalian pirates raid ,They attack ships not for any political gains or religious reasons but rather for financial problems. As of May 2, 2009, the pirates were reported to be holding 17 ships and around 300 crews. 2003 Marriott Hotel Bombings The 2003 Marriott Hotel bombing occurred on 5 August 2003 in Mega Kuningan, South Jakarta, Indonesia. A suicide bomber detonated a car bomb outside the lobby of the JW Marriott Hotel, killing twelve people and injuring 150. All those killed were Indonesian with the exception of one Dutch businessman, one Danish, and two Chinese tourists. The hotel was viewed as a Western symbol, and had been used by the United States embassy for various events. The hotel was closed for five weeks and reopened to the public on 8 September. 2004 Australian embassy bombing The 2004 Australian embassy bombing took place on 9 September 2004 in Jakarta, Indonesia. Madrid Train Bombings The Madrid train bombings consisted of a series of coordinated bombings against the Cercanà ­as (commuter train) system of Madrid, Spain on the morning of 11 March 2004 (three days before Spains general elections), killing 191 people and wounding 1,800. The official investigation by the Spanish Judiciary determined the attacks were directed by a al-Qaeda-inspired terrorist cell although no direct al-Qaeda participation has been established. Spanish miners who did not carry out the attacks but who sold the explosives to the terrorists were also arrested. Besides that,we also have the cases of 2010 Moscow Metro Bombings , TheMay 1998 riots in Indonesia, Pakistani state terrorism, State terrorism by Iran and State terrorism and Russia. USSR= TheUnion of Soviet Socialist Republics(USSR) was aconstitutionallysocialist statethat existed inEurasiafrom 1922 to 1991. ROE= Rules of Engagement = inmilitaryorpoliceoperations, therules of engagement(ROE) determine when, where, and how force shall be used. Such rules are both general and specific, and there have been large variations between cultures throughout history. Is there any more significant issues in Security issues? Terrorism is a significant issue in security issue, but there are more issues that serious than Terrorism. Terrorists are active, but they are not more dangerous as states. States have WMDs, but terrorists often dont. And the food security. China is becoming a developed country. Around the world, there are many states that are purchasing products (daily needs ) from China such as clothes, accessories, food and so on. The case of the Melamine incident causes people from many states avoid for buying the food products from china such as milk candies. Especially milk, in November 2008 China reported an estimated there are 300,000 victims causes by this Melamine incident ,six infants dying fromkidney stonesand otherkidney damage, and a further 860 babies hospitalized. We can see that many babies suffered from kidney problems after they took the milk powder. An infant still have many years to go, how could they survive in their future? This has affected the next generation. Besides that, Health issue is also concerning in security issue such as the SARS incident and H1N1 incident. Health issue can be define as problems concerning health which can lead to massive outbreaks that harms hundreds or thousands of lives. More than 5,300 SARS infections have been reported at the end of April 2003 in more than 20 countries so far, the most SARS cases are in China. The global death toll is at least 400, so far and the number climbs. The number of suspected and infected cases of SARS is tiny so far, compared to the 3 million people who died of AIDS last year, the danger of the SARS epidemic is significant. For H1N1, Although most cases are mild, these epidemics still cause severe illness in 3-5 million people and 250,000-500,000 deaths worldwide. On average 41,400 people die each year in theUnited Statesbased on data collected between 1979 and 2001.The latesr report from the CDC estimates that in the United States alone, as of March 2010, there had been about 12,0 00 deaths caused by swine flu. On January 18, 2010, the WHO Director-General also said the pandemic appeared to be easing in the northern hemisphere but could still cause infections until winter ends in April, and that it was too soon to say what would happen once the southern hemisphere enters winter and the virus becomes more infectious.Currently, there are 14,286 confirmed deaths worldwide. This figure is a sum of confirmed deaths reported by national authorities. Third, Natural disasters are also significant in security issue.Terrorism actions may be dangerous and claim dozens of lives, but natural disasters claims thousands or millions of lives. The weather nowadays changes very quickly,makes that natural disasters are more unpredictable and even more impossible to stop than terrorism such as Haiti earthquake, China Sze Quan 512 earthquake, Tzunami in Southeast Asia and Chille, floods in China Yellow River, Lahar in Tangiwai. Terrorists attack can be recovered from any of their attack less significant, natural disaster problems are more dangerous and bring more problems because natural disaster causes plagues, massive infrastructure damages and so on. Lahar is volcanic mudflow or landslide. This happened in 1953 Tangiwai disaster caused by lahar and in 1958,the Amero tragedy caused the town of Amero was buried and an estimated of 23,000 people were killed. Floods is also a serious security issue as in 1931, the great flood at Huang He caused death between 200,000 to 4,000,000 in China. Although issues caused by terrorism is worrying, security issues caused by natural disasters are more complex to deal with as these events are at most, completely unpredictable and there are no ways that the state can deal with the threat unlike terrorism. Conclusion It still remains difficult to say whether or not terrorism is the most significant or a more significant threat in security issues nowadays. This is because the security issues faced by one nation state may differ from the ones being faced by other nation states. Yes, globally, terrorism is a growing threat in security issues, however, due to globalization, and the rapid destruction of the environment caused by man, so is health and natural disaster issues as well. However, to make a sweeping statement to say that terrorism threats affect the whole world is difficult to say. Security issues faced in Malaysia may differ from security issues faced in the United States or even Africa. In a nutshell, terrorism is becoming a more significant security issue in the certain nation states but not in the whole world as there are other more significant issues that are out there as well.

Thursday, September 19, 2019

Concept Of Self Essay -- essays research papers

Within everyday life people believe themselves to be constantly changing. In actuality, the changes that one believes to have are but minor changes. A person’s personality is usually set at an early age in childhood. A social psychologist named George Herbert Mead understood society through socialization stems he called social behaviorism. Mead and another psychologist by the name of John B. Watson worked together on this approach. Watson focused on outward behavior in this partnership of ideas. However, Mead emphasized on inward thinking, which he contended was humanity’s defining trait. The back-bone of Mead’s study and the central concept is the self. The self being "A dimension of personality composed of an individual’s self-awareness and self-ima...

Wednesday, September 18, 2019

Gay and Lesbian Issues - Homosexual Couples Must Be Allowed to Marry Es

Homosexual Couples Must Be Allowed to Marry "I do." Two simple words that can change lives. For most people, the phrase conjures up images of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say "I do" is a far-off dream, not a reality. For years in other countries, same-sex couples have had their marriages federally recognized, but the unions of American homosexuals still go unrecognized by the United States government. Same-sex marriages deserve to be legalized in this country. Homosexual couples should be entitled to the same rights as heterosexual couples. First, look at the issue in purely a legal fashion. A legally recognized marriage enacts hundreds of state and literally thousands of federal laws and benefits. These benefits, including social security, inheritance rights, child custody, and health care, are available only to people who are legally married. By United States law, the only people able to receive a marriage license are two people of the opposite sex. [1] These laws, in order to be fair, should be applicable to all citizens, not just opposite-sex spouses. In 1996, President Bill Clinton signed the Defense of Marriage Act, or DOMA. This Act says that states have the right to not recognize same-sex marriages from other states if they were to be legalized. The federal government as well would not recognize legal same-sex marriages. However, according to the U.S. Constitution's "full faith and credit" clause, states must recognize each other's laws and regulations. In addition to that, DOMA defines marriage for federal purposes as a legal union between a man and a woman. By February 1999, at least 49 states have filed laws similar... ...e gender of the couple. Some people wonder why the legalization of same-sex marriages is even an issue. Indeed, it should not even be a problem in today's society. But when marriage begins to discriminate because of how a person chooses to live his or her life - then it becomes an issue. Sources Cited [1] Partners Task Force for Gay & Lesbian Couples: Legal Marriage Primer http://www.buddybuddy.com/mar-prim.html [2] Legal Marriage Alliance of Washington: Frequently Asked Questions http://www.buddybuddy.com/lma-3.html [3] Forum on the Right to Marriage: Arguments/Letters to the Editor http://www.calico-company.com/formboston/argument.htm [4] Partners Task Force for Gay & Lesbian Couples: Wald- Prop. 22 http://www.buddybuddy.com/wald-l.html [5] Freedom to Marry Coalition of Massachusetts http://www.ftmmass.org/aboutmarr.htm

Tuesday, September 17, 2019

Englisg Language Yesterday, Today and Tomarrow

GO ANYWHERE. This expression reminds us how importance of English for human life is. As global or universal language, English is not only enables us to communicate†¦ Premium If You Given An Opportunity To Run a 3 Days Training On Excellent Public Speaking. How Would You Implement†¦ World and one of the most important language in the World is English. Currently, English language is at number three on the most speaking language in the World. Even†¦ Premium Important Of English Language learning to communicate in English is important to enter and ultimately succeed in mainstream America.Working knowledge of the English language can create many†¦ Premium Importance Of English Language 512 words (approx. 2 pages at 300 words per page). [pic] More Information View The English Language Study Pack 96 Alternative Definitions Search Results†¦ Premium Importance Of English Language ? Many of us wonder about the importance of knowing English in today's world. But such pr oblems are faced by people who cannot speak the language fluently. The need†¦ Premium Importance Of English Language greatest possible flexibility, and better-off members must make extra efforts to lower import barriers on least developed countries exports.Developing countries†¦ Premium Importance Of English Language To The Students American football, known in the United States simply as football and sometimes as gridiron outside the United States and Canada,[1][2] is a sport played between two†¦ Premium Importance Of English Language SPELLING RULES 1. For a single syllable word, ending in a single consonant preceded by a single vowel double the consonant: swim; swimmer; swimming rob†¦ Premium Cultural Effects On English Language Collocation As Foreign Language and lexical collocation.For people who regard the English language as a foreign language or second language, its so difficult to express it as perfect. This mini†¦ Premium Importance Of English least will be understandable. There are various reasons for the importance of English language. They are listed below. 1. Travel: When a person travels to another†¦ Premium Oral Communication In English Language as their medium of study and not their local language. This will again shows the importance of English language. English language will certainly improve Malaysians†¦ Premium Importance Of English Education orld of globalization. English language is a common language and is spoken in many countries. No one denies the importance of English language in the present time†¦ Premium Investigating The English Language Needs Previous research in the field of engineering showed that English language is of paramount importance in the academic and professional lives of engineering students†¦ Premium Importance Of English of media, trade and science. In Pakistan, the importance of English language is growing and now English language is compulsory in mostly all schools and c olleges†¦ PremiumImportance Of English and luxurious because without the presence of English dialect things is impossible to happen. So we should consider the importance of English language in daily life†¦ Premium Importance Of English leaders of various countries is mostly in English. This linking factor also tells of the importance of English language. 5. Internet: In spite of the growth of†¦ Premium Importance Of English In India IMPORTANCE OF ENGLISH LANGUAGE IN THE NATIONAL LIFE OF INDIA TODAY From 26 January 1965 Hindi has been declared the official language of India. But along with it†¦ Premium

Monday, September 16, 2019

More Human Than Human

More Human than Human is the first episode of the BBC series entitled How Art Made the World. This documentary discusses on how people in the past rarely use realistic human images. From little figurines, to cave paintings and murals, and up to towering statues, Dr. Nigel Spivey investigates on how this has become so. The relics discovered were observed to have some body parts that were exaggerated while others were completely ignored. These exaggerated parts are said to have certain significance to the people who created them. Dr. Ramachandran, a neurologist, explains a theory in which the brain tends to recognize certain things that will stimulate the body. A few thousand years later, Egyptian art was found to have been expressed through mathematical approaches rather than exaggerations. They chose to show human body parts from their clearest angles. On the other hand, the Greeks wanted to create realistic images. When the two cultures clashed, an artistic revolution ignited and the Greeks reproduced their realistic human images in exact and perfectly measured dimensions. But later on, they abandoned this realism and went back to exaggerating. Over the years, exaggeration points have changed according to the preference of the humans. Exaggerating is said to make the images more interesting. In Asia, human images are very culturally influenced. The Chinese and Japanese give more details to the facial features and clothing. They make it look more like how their people look like. From the hats, to the slit eyes, beards and mustaches, and to the long, flowing robes, the images seem more realistic. However, their statues and figures of Buddha and other gods have exaggerated features as well. The statues of Buddha are usually portrayed in squat position but accessories and features differ according to the people. Some have body parts which are not proportional with each other and others have certain features that satisfy their culture and religion. Exaggeration changes over time as the taste of the people changes. What is pleasing to the eye in one generation might be completely unpleasant to another. Culture and religion also have their own effect on the preferences of people. While exaggerated sexual parts stimulate fertility for some, these types of exaggerations might wholly step unto others' principles. However, Art is a personal expression. Therefore, the pleasant or unpleasantness of an art is dependent upon the creator, while the observer also has his own personal inclination.

Sunday, September 15, 2019

Four Key Attributes of Strategic Management

Strategic Management must firstly be directed towards a company’s goals and objectives. Typically the company will be organized with a mission and vision developed, stating a purpose and direction of the overall organization. The goals and objectives set by the manager’s act as stepping stones to maintain that vision. These goals need to be transparent throughout the organization to allow the key players to achieve buy-in as the team moves towards accomplishing these goals.Secondly, the strategic management of an organization must include multiple stakeholders in decision making . Typically stake holders have demands on different areas of the organization. Managers must consider the consequences of how certain decision will affect each stakeholder group. Stakeholders will include the owners, shareholders, employees, customers, suppliers, and the community . Decisions that may benefit the owners such as taking short cuts in safety may have drastic effects on the employee s or a local community’s environment.Decisions to cut costs in quality control and employee training may benefit the bottom line of a company for a short time, but eventually will lead to a poorer product being produced and a lack of consumer confidence or higher warranty claims of the end user. Third, strategic management requires incorporating both short-term and long-term perspectives. Managers must maintain a vision for the future as well as focus on the present needs.Managers can be put in a position to be â€Å"short sited† to reach production numbers or sales goals by making decisions that don’t coincide with those long term goals of growth. Salesmen with quotas may always look for the quick sale without respect for building a long term relationship with the customer. This can cause long term reputation issues and cause a company to develop a culture of poor service and trust. Strategic managers must fourthly recognize the trade-off between effectiveness and efficiency. This is described as â€Å"doing the right thing† or â€Å"doing things right†.Managers must make decisions that guide the organization towards its overarching goals and perform actions which create cost savings, best practice’s, and build a culture of a positive corporation. Sometimes doing the right thing may cost the company more money to stay on focus of the mission. Companies may make organizational decisions that inhibit the success of the organization. In a recent news story, a company in West Virginia made a decision not to report a chemical spill from its holding tanks into the Elk River .This spill has now contaminated the drinking water supply of over 300,000 residents and sent some of them to the hospital. Freedom Industries made the decision not to report the spill until after the state Department of Environmental Protection had already traced it to one of their leaking tanks. Through this act of neglect and failure to report the lea k, the company now creates a reputation of untrustworthiness and may face legal action which will significantly affect the stakeholders (both stockholders and local community).A local company in my business area has been known as a poor company to work for and has a reputation of a sour culture. This company has had safety issues and difficult times finding quality employees. The company deals in supplies to major automakers and has recently seen great growth due to the surge in automotive sales over the last several years. Now the company has a need for expansion of its building and added equipment to produce the needed volume of parts to match the growth.Because they have had a short term perspective of the economy due to the downturn in 2008, the management has made decisions to pay the employees lower wages and fail to train them adequately which eventually have led to a 40% turnover rate. The company has recently spent millions of dollars on the expansion and can’t find employees that are willing to work for them due to the reputation they have. Poor cultures within a company can have long term effect on its continual growth and take many years to turn around even with the best strategic managers.

Saturday, September 14, 2019

Why do people migrate

Sample Brainstorm and Outline Topic: Why do people tell lies? (a focus-on-causes essay) Brainstorm: Ashamed of the truth Make them look better Don't want to tell someone the truth if it's uncomfortable Politicians: want to get votes Children: don't want to get In trouble Afraid of the consequences of the truth Don't remember the truth So common for them that it's habit Don't realize they're lying Example: Bill Clinton didn't want the truth of his affair to come out Example: child with chocolate on face, doesn't want to get In trouble for eating candy Example: witness In a trial can't remember what happened b/c he was drunk at the timeExample: wife asks: do you think I'm fat? Husband says: of course not because he wants her to be happy Example: someone is dying but family doesn't want to tell the children because they'll be scared Outline: l. Introduction a. Lying Is common In all parts of human life b. Parents Ill to children, children lie to parents c. Everyone believes politicians lie d. People lie for good and bad reasons II. Afraid of the consequences if the truth is known a. Bill Clinton lied about an affair he had while he was President of the U. S. I. He didn't want to lose his Job n. He TLD want the affair to be talked about more than politics b.A child Is caught eating candy before dinner I. Doesn't want to get in trouble Also might think the parents don't really know the truth; maybe he will get away with stealing candy Ill. Don't want to make the other person uncomfortable a. A wife asks her husband if he thinks she's fat. He lies and says no. L. He loves his wife and wants her to feel good about herself. II. He wants to convince himself that It's true also. B. A person cooks a terrible-tasting dinner and asks friends if they liked the food. I. They want to be encouraging to their friend. It. It would be rude to tell the truth. ‘V. Can't remember the truth .A witness In a trial was drunk when the event happened and doesn't remember. I. Not tryi ng to lie-?he Just doesn't remember the truth did you come to work last week? I. Employee forgets that he came later than the normal time it. Employee believes the he is telling the truth V. Conclusion a. People lie for lots of reasons. B. Some people lie to preserve a relationship c. Some people lie because they don't want to get in trouble d. Other people lie without knowing it-?they think they're telling the truth e. Lies are not good because they are not true. But sometimes we tell them with good motivation anyway. ‘says.

Friday, September 13, 2019

Global studies Essay Example | Topics and Well Written Essays - 1250 words

Global studies - Essay Example The situation in Central America including Guatemala, Honduras and El Salvador has gotten worse in the past year as more than 45, 000 minors crossed over to the US. These minors were running away from poverty, drug gangs and violence in their home countries. The increase in number of immigrants has resulted to a humanitarian crisis and the president of the US has requested his Congress to set aside $3.7 billion that is aimed at helping these refugees. The UN should take responsibility for these refugees and provide them with housing, processing and other basic needs (Fanon 42). The US government can also chip in since it has shown interest to do so through the proposal that was made by the president. To start with, the UN through the UN Refugee agency that is abbreviate as UNHCR is responsible for providing medical care, food, water , shelter, security and protection to individuals that have been forced to flee from their home countries following violence, poverty and persecution. In instances where it is possible, the UNHCR helps refugees find their way back home with dignity and if they are willing. Where such action is impossible, the organization may resettle the individuals in a third country or undertake local integration (Baker and Tony 197). Since its formation in the 1950s, the UNHCR has been playing an imperative role in resettling refugees and giving them a fresh start in life as well. This explains the main reason why the UN should take full responsibility of the refugees. According to the UNHCR’s mandate, the body is in charge of taking care of refugees. The minors qualify as refugees since they flee their homes following poverty and violence. Governments are required to ensure basic human rights of their denizens and once they have attained the refugee status, this security ceases to exist (DECLARATION, OF.). Since the UN is responsible for the well-being and

Thursday, September 12, 2019

There is a real danger of a house price bubble in London. Discuss Essay - 5

There is a real danger of a house price bubble in London. Discuss - Essay Example This gives possibility to assume that the house price bubble already exists in London and threatens the local real estate market. To understand how dangerous a house price bubble is it is necessary to clarify its definition. A house price bubble is a type of economic bubble – â€Å"trading in high volumes at prices that are considerably at variance with intrinsic values† – on the real estate market. (King R. et al, 1993). Housing market bubbles are more critical than stock market bubbles. While equity price busts occur on average every 13 years, last for about 2,5 years, and result in nearly 4 percent GDP loss, the housing price busts are less frequent, however they last almost twice longer and lead to twice larger output losses (IMF World Economic Outlook, 2003). Real estate markets involve longer boom and bust periods, according to the recent research (Ikhomov N., Yavas A., 2012, 508-535). It is reported that â€Å"house prices in London have fallen for the first time in nearly four years, and will continue to do so, according to a leading property market barometer.† (White A., 2014). The longest period of positive sentiment was recorded yet in January 2011 by the Royal Institution of Chartered Surveyors, and since then a drop in values in the capital was finally reported. In October 2014, the 12 month report predicted house price rise: 2,1 pc for the UK regions and 1pc for the capital. (White A., 2014). â€Å"A chorus built for rate rises and special intervention in the mortgage market. Now the alarm calls are fading. A foreign capital flood has receded in London, home-loan approvals are down and house price inflation is easing. Bubble fears were premature. The talk of danger was spurred by fast annual house price rises – especially in London, where the annual increase in prices was 20.7 percent in the third quarter, based on data from mortgage lender Halifax. The national picture was less frothy, with an annual gain of 9.6 percent.†

Wednesday, September 11, 2019

Anorexia Nervosa and Related Eating Disorders Term Paper

Anorexia Nervosa and Related Eating Disorders - Term Paper Example Moreover, Thompson 2008 posits that a major factor in the incident of bulimia is low self-esteem. In their attempt to secure the approval of others they hide their true feelings, thus, food develops into their main supply of comfort. Thompson also notes that Bulimics are different to the anorexic individual in that they recognize that they have a problem and request help. Compulsive eating appears to be on the other extreme of anorexia and bulimia because entails unmanageable eating and hence results in an increase in weight. Food is used as a means of hiding from reality and covering a plethora of problems. Both the bulimic and the compulsive overeater are aware that they have a problem; however, the bulimic attempts purging to solve any weight gain whilst the compulsive overeater attempts to diet. It is this dieting that opens a can of worms. The more the compulsive overeater attempt to diet the more they binge. Binge eating results in the compulsive overeater feeling powerless, us eless and guilty hence, Thompson 2008 argues that dieting and bingeing may go on forever unless the reason for the emotional upheaval is resolved. One specific factor in the onslaught of compulsive eating from childhood is the inability to manage stressful situations. Food was used as a major source of stress management. Consequently, fat may be considered a means of hiding from the world. This particularly occurs in individuals who were sexually abused. Â  Interestingly, researchers have found there to be more male overeaters than females.

Tuesday, September 10, 2019

The Gender Roles And Working Culture In The Nursing Industry Essay - 4

The Gender Roles And Working Culture In The Nursing Industry - Essay Example Workplace culture and gender roles have been changing very radically in the past few decades. For instance, workplace roles traditionally associated with men or those ascribed to females have seen a shift in acceptance of the opposite gender. More women are taking up roles that were traditionally reserved for men (Mills, 2002). At the same time, men are also venturing into career lines that were assumed best suited for women. For instance, nursing was for a long time considered the preserve of women. Recently, more men have taken up nursing as a profession and can be found in many health facilities across the world (Cross & Baglihole, 2002). Meanwhile, it is not always easy for men to venture in professions culturally considered the preserve of women such as nursing. This essay explores the gender roles and working culture in the nursing industry with regards to sharing of roles among male and female nurses. The traditional nursing industry has been stereotyped in favour of women. Un known to many quarters, this was not always the case. In fact, the domination of women in the nursing profession only began to emerge in the 1800s with largely unskilled female nurses providing the essential medical services. As early as 250 B.C. E nursing schools existed but admitted only men for training (Thompson, 2014). The oldest documented nursing school is believed to have been set up in India, which also recruited male students to care for the sick. In continental Europe, nursing services were provided by Christian organizations such as churches. For instance, when the Bubonic plague broke out in Europe, church organizations took over the role of caring for the sick and disposing of the dead. The Benedictine Nursing Order established by St. Benedict, as well as the Knights Hospitallers, are some of the earliest nursing institutions.

Country analysis - i pick TURKEY for this paper Term

Country analysis - i pick TURKEY for this - Term Paper Example This includes lucrative companies and banking sector, this explains the socialist part of the economy. In one word reference to the Turkish economy one can refer to it as a socialist economy or a mixed one. The Turkish government employed the pursuance of etatism as a way of connecting capitalism and socialism (Kinzer 142). The government identifies some of the critical businesses to be left in the hand of private owner and venture into them as the service or products providers. Considering that turkey is developed or undeveloped may be very complex, this is because the country is divided into two in terms of development. Therefore making reference to the whole country might no be accurate. The western part of the country is ten folds as developed as south eastern part of the country which is dominated by the Kurds. Despite of all these, one can still refer to Turkey as a special developing country. In terms of the economy, the Turkish economy according to IMF is an emerging market d ue to the rapid opportunities that blossoms in the economy with the private sector rapidly developing. The country’s GDP is $1.116 Trillion by 2010; this comes with a whooping GDP growth rate of +9.0% in the same year (OI?nisI, Ziya, and Barry 133). The country’ GDP per capita was in the same year $10,106 (nominal) and 15,340 being ppp. Inflation in the country is % 10.43 (OI?nisI, Ziya, and Barry 144). ... s in the country are clearly separated with council of the ministers exercising the executive powers and the Grand National Assembly of Turkey is vested with enactment of legislations. The electoral calendar in the country has a cycle of 5 years and is strictly based on universal suffrage. The current population in Turkey is about 7o million with the projection having it that by 2025, the population of the country will be about 90 million (OI?nisI, Ziya, and Barry 176). Of the population, majority of them are young with only about 6 % of the population constituting those of 65 years and above. The country has enormous labor force estimated to be about 25.64 million within the country and about another 1.2 million working abroad (UI?nay 156). The official language in the country is Turkish; well over 90% of the 71.1 million citizens of the country are well versed with the language. Other forms of language that exist include Kurdish, attracting about 6%, Arabic is also found in the cou ntry will the loyal of about 1.2%. Circassian is also spoken by about 0.09% (UI?nay 186). The main religion in turkey that attracts close to 77% of the population is the Islamic; the remaining percentage is unequally shared with the other faiths. In turkey the average education attainment is the high school with substantial number of students attending the 167 public universities in the country, majority of the students attends the public schools with the proportion standing at 95% (Financial Times Business 23). At primary level, almost all the student enrolls and the percentage attendance is almost 100%. This number transcends to high school where about 1.5 million high school student graduate annually from high school to the tertiary collages. Family income on the other hand is about 42

Monday, September 9, 2019

Russian Trade Profile Research Paper Example | Topics and Well Written Essays - 750 words - 2

Russian Trade Profile - Research Paper Example With regards to imports, the nation brings in food, pharmaceuticals, foot wear, textiles and ground transports (Lalayants p 41). The principal trading partners of Russia include China that controls 7% of total exports and 10% of total imports. Germany dominates over 7% of exports and about 8% of the total imports.In 2013, the Russia Federation's merchandise exports reduced by 1.1% despite the fact that the exports increased by 11.2%. This was a poor performance in relation to the Asia-Pacific's collective growth of 2.1% in merchandise exports, but higher than the region's 4.9% rise in service exports. The service imports grew by 18.2% while the merchandise imports rose by 2.2%. This trade surplus remained stable reaching $ 180 billion in 2013 as shown in figures 1 and 2. This resulted in the growth of GDP and GDP per capita ("Asia-Pacific Trade Briefs: Russian Federation").Russia also experiences the largest expansion in FDI inflows in 2013, that increased with 56.7% to $ 79 billion. This growth has been strong since 2011 surpassing the regional total of 6.6% for 2012 whereby the outflows were larger than the inflows. The outflows in 2013 grew by 94% reaching $ 95 billion as shown in figures 1 and 3 ("Asia-Pacific Trade Briefs: Russian Federation").Cyprus was Russia's largest investment accounting for 18% of the FDI inflows. It reflected her repatriation of the earlier investments caused by the Cyprus financial problems. This resulted in the creation of more employment.

Sunday, September 8, 2019

Leadership Essay Example | Topics and Well Written Essays - 2000 words

Leadership - Essay Example They have to sense the opportunities on the right time so that they can act on them. He highlights three important steps in order to become a successful leader which are to notice the opportunity, deciding about it and then determining as to what is to be done. This whole process requires interpretation and a leader should successfully be able to interpret. Bolman and Deals presents a somewhat similar situation of leadership in their article. They put forward that the most important aspect of leadership is the dealing with challenges. In other words the leaders have to act in the right manner to handle these challenges as Gallos has said. Bolman and Deals have further clarified the concept of Gallos by introducing the aspect of reframing leadership. Reframing according to them is a process through which leaders can analyze the situation from different perspectives. This process can help the leaders to take a competitive step by analyzing the whole situation and in other words carry o ut the process of sense making. Kouzes and Posner on the other hand put five principles which should be followed by the leaders to become a successful leader. Their view of organizational leadership revolves around these five principles. The leaders should model the way, inspire a shared vision, challenge the process, enable others to act and encourage the heart to be successful. Kouzes and Posner like other authors give a specific way through which they can be successful. In the principle of challenging the process they talk about experiments through which the leaders can sense as to what they have to do in the future. a.What are the primary differences?   The differences between their views is significant. Kouzes and Posner believe in following the five principles of leadership whereas Bolman and Deals believe in reframing leadership by analyzing a situation from different perspectives. Gallos on the other hand believes that a successful leader has to have the right sense making capabilities to take advantage of the situation. Kouzes and Posner give certain steps which can be further exemplified with other leadership styles. They give a step by step commitment process which has to be followed by the leaders whereas Gallos and Deals do not give a step by step process. b.How can B & Ds work and that of Gallos be used to strengthen the perspective of the Kouzes and Posner leadership model? Be sure to provide enough explanation to let me know that you understand the intricacies of each of these authors perspectives.    The work of Kouzes and Posner is a piece which gives specific guidelines to the leaders so that they can be successful. But on the other hand the theories of B & D and Gallos can be integrated into the work of Kouzes and Posner to strengthen it. The work of Kouzes and Posner revolves around the ethics of the leader and involves a lot of risks if they challenge the process as it may result in mistakes. It tells that all the workers should work as a team with the leader so that he can be successful. The leader should create a shared vision with his followers so that they are interested in working as much as the leader is. Power and discretion should also be shared by the leader so that their interest is created. And lastly encouragement is also necessary as put forward by Kouzes and Posner. All these steps are necessary for an effective leader but the process of reframing and sense making can be introduced in these

Saturday, September 7, 2019

Appraisal of Laura Poppo and Todd Zenger Article

Appraisal of Laura Poppo and Todd Zenger - Article Example The paper introduces one means by which other factors to a company’s transaction cost economics (TCE) in addition to the widely recognized and tested boundary choice theory might be measured in the information services field. After explaining the concepts involved with efficiency models based on boundary choice, the authors reveal the weaknesses introduced in the results of these models as a result of an inability to test for performance-level data. By testing the influence of exchange attributes on the performance levels of markets and firms independently, the authors are able to incorporate production and governance efficiency within their models. The literature review, presented in conjunction with the development of the various hypotheses to be tested, is well-rounded, examining various aspects of the theories that have presented, including their strengths and weaknesses. This provides a very informative background introduction to the subject as well as establishes how the various hypotheses were developed. The sample selected for the study is similarly based upon the work of previous scholars, concentrating on the same group of professionals as being the most involved with the factors under consideration. However, this study differed from others in that it attempted to include a much broader selection of informants than previous studies.

Friday, September 6, 2019

Business Essay Example for Free

Business Essay Convenience Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences. Cost Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low. Personalization Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. Relationships The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community. Social Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Thursday, September 5, 2019

Global trends of fast food industry

Global trends of fast food industry Now the market has started to change and people has stopped eating at home they prefer to get easy and quick food thats the reason why the fast food chain restaurant is the fastest growing industry in the world at present. Talking about McDonalds which started in the US in 1948 by two brothers, Dick and Mac McDonald, It then started to extend and at present it is stated in the top 100 business of the world (http://www.mcdonalds.co.in/history.htm) and has got somewhere around 34000 units around the world. (Http//: en.wikipedia.org/wiki/mcdonalds) It came into UK in 1973 in England and was a great success and it came to India in 1996 (Bangalore). At present there are some where around ten thousand outlets worldwide .It has got 500 restaurants in UK and around 300 in India. As predication made by McDonalds they going to own around 2000 units by 2010 in the UK. (http://www.mcdonalds.co.uk/history.htm) The information acquired is from the student folder of McDonalds and the present worker s have been interview electronically and finally McDonalds official website. McDonalds came to India with a dine in restaurant in Bangalore that has special vegetarian burger named by Mac veggie. In additional to traditional Indian sandwiches, it incorporates Indian favourites such as Chicken tikka. In its list of innovative sandwiches along with burgers, the menu features appetizers like soups, fresh salads; shakes and choice of ice-cream sundaes. (Ref: http://www.mcdonalds.co.in/history.htm) Industry Global Trends The current global trends in international global environment are growth of fast food industry. The fast food industry is growing at very fast rate. People now prefer eating at fast food restaurant rather eating at home. Office going students are major market served in fast food industry. Fast food industry also give people who do not want to go out, prefer eating at home gives home delivery services to the people with schemes of reaching the delivery place within 30 minutes. More more companies are taking advantage of the opportunities waiting overseas by becoming a globally operating corporation and McDonalds is one of the top ten companies corporations of the world. Six major segments make up the fast food segment of the fast food service industry sandwich chains like McDonalds Subway are the number one segment, followed by dinner houses.. Out of all Burger chains McDonalds has the largest market share 46% followed by Burger King with 21.7 % Some people say fast food is low nutrition food due to this some chain have started nutritious food like salads pastas for the customers. The Competitive Global Environment key market drivers Taking the factor of competitive environment, in global environment competition is major factor. Global competitive environment occurs when a firm takes a global view of competition and sets about maximising profits.(keegancreen,2005). The effect of global competition has been highly beneficial to consumers .Global competition expands the range of products and increases the likelihood that consumers will get what they want. (Keegancreen, 2005). Key players for market drivers in market are burger king and subway where each market drivers has it own marketing cost. Back ground of brand role of branding in McDonalds McDonalds was started in 1948 by two brothers. First United Kingdom restaurant was opened in Woolwich, London. McDonalds came to India in 1996 in Bangalore. In 1973 1000 restaurants were opened in US, Japan, Canada England. . . In 1998 in India they introduced traditional burger called maharaja Mac, which become the propular burger in Indian market As far as role of branding is concerned the name is the biggest strength, McDonalds has been around for long time and people know the name quiet well. Taking in consideration India McDonald is having 50 % market share in fast food segment. All McDonald sites work to the CHAMPS standard. That is Cleanliness, Hospitality, Accuracy, Maintenance, Product and Speed. As a brand McDonalds has tie up with some international brand like nestle Pepsi. It also ties up with some popular TV celebrity who is working brand ambassador for them. Competitive Advantage Major competitor in fast food industry where McDonalds is facing competition is from subway. The most important competitive advantage McDonalds is having over subway is McDonald is having their own restaurants as well as delivery services in India, where as subway only do take away and eatings. The advantage of restaurant that McDonalds is having so as result McDonald is marketing to major segments of market which other fast food chains are not doing. The second advantage McDonald is having is of online booking burgers in India, which has recently introduced, people who have internet access can order what they want and will be delivered to their place with scheme of 30 minutes. As we all now that McDonald is one of the fastest growing fast food restaurants in the world which came to India with one restaurant in Bangalore in 1996 and at present it has got more than 123 outlets. Global participation and market served globally Talking about the participation of McDonald, it has got more than 12500 outlets in more than 90 countries globally. They consist of 20% or their own restaurant but the rest 80% are either are given away as franchises or are licensed (www.answers.com/topic/mcdonald-inc). The pricing of McDonald is very nominal as it has a dream of opening 20,000 outlets by year 2010 and having a McDonalds in every major city of the world. So taking that into consideration they have their price very nominal and their major target market is the middleclass people and students. They have got family packages for families and they are the only multinational in India which give the maximum discounts for parties. In India they have introduced many deals like meal for 2 just for Rs.99 { £1.29} only which includes 2 course meals. As the competitors are also trying to get these deals but there is a quantity which is very less. There are many carry out coupons which are given at the universities to the student s. At present there is a new trend that has started in India of burger parties which the students find very convenient as it costs less and you dont have to cook anything. Looking at the market of India McDonald has introduced many different burgers only for India like aloo tikki (for vegetarians) etc. As having the flavours of India in a burger, it makes a different market for McDonald because there are still loads of people in India still prefer Indian delicacies. McDonald also give a lot of charity programs like McDonald (UK) supports the Starlight Childrens Foundation, a registered charity that works to brighten the lives of seriously ill children by granting their wishes and entertaining them while they are in hospital. Wishes can range from going to Disneyland, to meeting a favourite soap star or even winning the Grand Prix! Each year the demand grows for wishes, Starlight Fun Centres (mobile entertaining trolleys), Starlight Hospital Projects, hospital parties and outings. McDonald employees have been fundraising the length and breadth of the UK for Starlight and are always looking for new and innovative ways to raise further support. www.mcdonasl.co.uk/pdf/student_information.pdf Role, impact and importance of cultural issues and ethics Cultural issues and ethics play a very important role in these parts of the world. Firstly taking India into consideration is that the biggest issue in India is that there is a ban on usage of beef in any form. So every multinational have to make sure that there product is 100% beef free and then only the government allows then to sell their product in the market. As taking into consideration that at once when India had a big demand for MacDonalds they started to offer beef burger, their market share had had one of the biggest downfall of the year as people stopped going to their restaurants till the time they built back the trust of the people, by having stating on their restaurants and websites that We are proud of the food we serve and we take very seriously the responsibility we have to our customers to deliver hot, safe, freshly prepared and tasty food every time. We do not offer any beef or pork items in India. Only the freshest chicken and fish products find their way into ou r Indian restaurants. www.mcdonaldsindia.com/ourfood/nonveg/index.html By this McDonald had an upper hand in the market as they made sure that all their products are only of chicken, fish and vegetables only. One of the other issues in India is that out of every 5 Indians 3 are vegetarians, so McDonald also offers wide range of vegetarian burgers. As talking about importance of issues there is also big issue that is halal meats for the Muslim as there is against there religion to have any other cut of meat ,so McDonalds in India and some places in united kingdom state in there menu that the meat used is halal or not. Now if we look at the importance of the cultural issues and ethics then we can say if McDonald doesnt follows the criteria they are following right now and introduce beef in India it would lead to ceiling and the market value would fall. McDonalds advertising and promotion in the U.K. and India McDonald is the part of the one of the largest chain . That is one of the most important reasons behind their advertising and promotion because they have to maintain their standard. Advertising and promotions are the marketing tools. McDonalds is famous for introducing the new burgers in the market. While introducing the new burgers in the market they always keep in touch of the todays market trend. This will also important to reduce the risk failure. Their method of doing advertising and promotions in both countries are same. They do there advertising by many ways like television, radio and print. Global advertising may be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their world wide suitability.(Keegan, Green, 2005) Advertising is classified as a hierarchy of effects model suggesting a sequence of events: advertising is used to move people from a state of unawareness to purchase. Strong model shows that advertising gain attention.(Chee H, Harris R, 1993) On their advertising in India they spent around 10 12 crores on the advertising and around twice of the U.K. on the other hand their competitors like subway they are spending around 9 10 crore and burger king is spending around 12 14 crores in Indian market. McDonalds do their advertising and promotions by several ways: they distribute McDonald pamphlets and discount coupons in front of the schools and colleges and even on the high streets. They built up their stalls on the busy roads like high street where they are doing their advertising of the new burgers or deals. In India know McDonalds used to put up their stalls in the marriages where they can attract lots of customer in ones, and they can show there quality of their food. One of the most important things of the McDonalds is its famous Ronald, its recognized as the universal symbol. One of the famous burger of the McDonalds named as double cheese burger by its name you got an indication that where is the target of the McDonalds because its jus for 99 pence. McDonald strategies in terms of quality product and service As the author said earlier that McDonalds is the one of the most important brand for fast food lovers. For been a part of fast food lovers they have to maintain their quality of the product and service. That is one of the most important reasons that where ever you go around the world you will get the same taste and quality of the food and services. The quality of food of the McDonalds is the same around the world. Even in India the chips for the burgers is same as U.K. McDonald is world wide famous for its service. They never let their costumer down. Last year McDonalds have its scheme in India if you order your burger for home delivery you will get your burger in twenty minutes otherwise if they late you will get your burger free. By this way they are showing the importance of the customer services in the market. Consideration of pricing and distribution channels in both the countries As author said that earlier in the report that McDonalds main aim to the middle class market all over the world. They have lots of competitors in the market thats why they have to be very careful about their pricing. For a good healthy business pricing is very important. Price is a major consideration for organisations. It is the one of the major element of the marketing mix that is capable of generating income, helping there by to achieve profit targets.(Chee H, Harris R, 1993) Channels of distribution are the link between producers and consumers or industrial users. Therefore a distribution channel consists of individuals and organisations that make products and services accessible to the ultimate consumer.(Chee H, Harris R, 1993) McDonalds also having a very good brand image, which is one of the most important pricing objectives. Whenever they introduce their new burgers, they have their market targets for example: cheese burger for the teenagers etc. When they do pricing in India, they always keep in mind that India is the price sensitive market. They always do cheap pricing in India because they aim to middle class people. On the other hand in U.K. it has very reasonable rates as compare to their competitors in the international market. In India you will get four vegetables burger in just 20 Rsp (around 1pound) and in the U.K. you will get veggie burger in 2.69 pound. Global marketing efforts McDonalds holds the most markets share in the burgers industry. The McDonalds industry firms are famous for introducing new products at regulars shorts terms of time, the introduction of products that keeps with todays trends is also important to reduce the risk of failure. In this competitive world McDonald is a leader which creates new products for market as keeping in mind that customer will like it. McDonald always observes the market trends which regular changes according to customer needs. It always brings new products with different deals to survive in this competitive world, with high competition from the other top firms in the industry; this will help him to keep one step ahead. The role of marketing within the McDonald is to sure that the needs of customer are met and the business makes profit. McDonald has a broad range of customers as well as their burgers are popular throughout the world. Firstly we have to understands that what exactly customer needs? After analysing th eir feedback try to put in the restaurants. Actually the marketing team plays an important role in organisation. It helps the organization to increase the sales profitability and developing new products with promotions. According to McDonald restaurants international, India is top fifth market for McDonald who growing very faster in todays world .McDonald hopes to increase their outlets in India to 170 by the ends of 2006 from the present figure of 121. McDonald introduced delivery service, something new that no other restaurant was doing. Home delivery was a success for McDonald and subway. The competition looking for new methods of increasing their customer basis. Many fast food chains decided to diversify the customer and bring new offer as well as product for those who dont like burgers (e.g. deli sandwiches, cheese breads, cheese bites, salads etc). They all try to come up with some new, bigger, better burgers at a low price. McDonald has always new marketing strategy for uplif tment in this industry. One of their main strategies that they still follow today is diversification of the products. McDonalds is always adding something new to their menu, trying to reach new markets. Another strategy they used in the past and still using .McDonald is always trying to come up with some new idea to make a burger into something slightly different. It shows different enough that the customer will think its a new products launched. As you now McDonalds as a global marketing topic in India and u.k, so I will do swot analysis on McDonald Company. Firstly we taken the strength of company name recognition is obvious is big strength for them because they serving to consumer from a long time. Most of their competitors dont have free home delivery only restaurants which help a lot to increase in the regular sale. They provide very nutritional and well- balanced meals to customer. McDonalds does have restaurants to run is also a weakness which is higher overhead costs, due to the restaurants that other competitor doesnt have it so result of higher overhead cost must be charge its is not low cost producer. This is another weakness for McDonalds they have lost their lot of customer due to competition with competitors. McDonalds opportunities are a lot, they can increase there revenue through introduced new burgers and increase brand loyalty. .McDonald have threats from competitors well, right now there is one closest com petitor is subway. Subway having more competitive price than McDonald. It is generally lower than McDonald. Subway was very profitable when they promote their deal of delivery a sandwich within 5minutes and that to the costumer can see and tell the fillings of their meal. CONCLUSION At last I will conclude that McDonald has a successful history in the past of introducing different type of new burgers product to increase sales and reach new customer. McDonald is always searching for new market and follows new trends in the markets. To introduce new products at regular interval of time makes the leader of fast food industry in todays world. The level of success that achieved to McDonald due to introduced double cheese burger as well as promotion of product in the market. The more expensive advertising campaign than in past campaign but the potential for a successful product will cover the cost and bring in substantial profit. The advertising of the product is very important but the promotion of this product along side for market. The promotion may be had to be bigger and better than the competition or the product may need to be altered to give it that little bit of edge over the competitions. Recommendation I would personally recommend to McDonald Company to open more outlets in India especially express outlets which help a lot to increase the share in the markets. As you now express highways is growing faster in India which help a lot to company get more customers easily as well as customers to get better and good quality of food for (e.g. If I am going for long journey suddenly I feel hungry on the highway I get McDonald I think its great idea for launching new products and giving new deals in India. As some of rural area people would like to have some fast food.) Appendices TIME PLAN AND MINUTES OF MEETING October November December January Research work Proposal Report writing Presentation and submission Meetings   2nd 15:30 to 1600hrs 17th 8:00 to 9:00 hrs   6th 11:00 to 13:00hrs 15th 12:25 to 14:30hrs 27th 16:30 to 17:45hrs   4th 12:00 to 15:00hrs 17th 12:00 to 14:00hrs 26th 11:00 to 14:00hrs 16th 12:00 to 15:00hrs 17th 17:00 to 22:00hrs 23rd 12:00 to 18:00hrs 24th 13:00 to 20:00hrs